The Gold Coast, historically branded with the sun, sand, and surf tourism tagline, has undergone significant socio-economic transformation. As a result of this rapid growth, the city’s cultural landscape has shifted, offering a blend of modern entertainment and local-driven cultural expression. Though the traditional tourist-centric image still plays a role, the Gold Coast has nurtured a unique cultural identity, influenced by both global resort marketing and the rise of resident-driven initiatives.

A significant aspect of this identity is seen in the arts and music scenes. Gold Coast is home to a range of musical talents, with local artists like Cody Simpson and Ricki-Lee Coulter gaining national and international recognition. The city also hosts a variety of major music festivals, such as the Big Day Out, Good Vibrations Festival, and Blues on Broadbeach, which draw both local crowds and tourists alike.

In terms of arts and performance, Home of the Arts (HOTA) stands out as the city's cultural flagship. This premier arts facility hosts a wide range of visual and performing arts, from ballet performances by the Imperial Russian Ballet and Queensland Ballet to musicals and plays. Additionally, HOTA’s performance theatre, along with its two cinemas and underground venue, creates a dynamic hub for both local and international artists.

The city is also home to the Gold Coast City Art Gallery, showcasing local talent and international works. With a host of film festivals and comedy clubs, the Gold Coast has successfully positioned itself as a city where art and entertainment flourish.

A key milestone in the city’s cultural evolution was the redevelopment of the Gold Coast cultural precinct, which was unveiled just before the city hosted the 2018 Commonwealth Games. This revitalization not only added to the city’s cultural infrastructure but also strengthened its status as a center of creativity and artistic expression.

Today, the Gold Coast continues to grow as a city that blends its tourism roots with a growing cultural presence, embracing both global influences and local heritage to shape its ever-evolving cultural identity.